Consumers are expecting a lot more from their search engines and web sites than
ever before. The expectation of instant and relevant results in searches and
straight forward website designs has gone up dramatically in recent years.
Recent research has shown that the time spent before frustration and closing
of a web page has dropped dramatically. Corporations and search providers are
scrambling to make sure that they can provide the expected data and at ever faster paces than before, or risk loosing the customer.
- The seemingly shorter attention span of today’s browsers seems to be linked to the immediate gratification experience they’ve come to expect from mobile use and social media.
- While the average mobile site uploaded in 6 seconds, last summer, stats show about 40% of browsers as moving on from sites needing more than 3 seconds.
- Stats also indicate that about 79 percent of customers state that they will not revisit a site with which they are dissatisfied.
“”There’s considerable evidence that consumers are growing more impatient and less tolerant of poor or frustrating online experiences.””