What the customer wants is what the customer is supposed to get. The search engine optimization is a constant work in progress. There is always that possibility that a link doesn’t work, a result pops up that has nothing to do with the original inquiry, and where does the customer/consumer actually want to go. All necessary points that need addressing before an SEO can actually become a useful entity that assists people in locating the answers to their queries.
Read more: Developing content for the customer journey