Most businesses today use some form of content marketing, but even if you’re great at creating content it doesn’t mean your strategy will be successful. If no one is reading it, then it’s a waste of your time. So how can you ensure your content will be found? There are a number of mistakes you can clean up. For example, proofread carefully to keep readers coming back, and be sure to make your articles shareable so those that enjoy them can easily pass them along.
Read the full article here: 15 Critical Mistakes You’re Making With Content Marketing