Google’s AdWords Editor 11 is said to be the biggest update since the tool first launched in 2006. With such an extensive update new features are going to end up getting missed if you’re not aware of them. Larry Kim of WordStream has gone through and highlighted everything that’s new in AdWords Editor version 11. I welcome you to check out his post for full details — in this post I will recap some of the best features that Larry has pointed out.
- You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.
- This version fully supports bumper ads, a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.
- You can now use AdWords Editor to create and edit Gmail ads using the multi-product promotion template.
“You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.”