Google My Business is a marketing tool that allows basic brick and mortar business information to pop up right on the results page, such as hours and store location. While GMB has some ways to go with geocoding, it does do a lot of good things. GMB allows store owners to customize the kind of information pops up on the search results page, beyond the location and hours. It also has a Q&A tool and a chat function, both of which can positively boost a website. So while there are still some bugs to be worked out, it would be worth it to keep an eye on Google My Business.
- The technological environment is changing the way business is done in the world.
- Google’s MyBusiness is becoming a crucial component to being found in search results.
- All companies should consider establishing their My Business pages through Google.
“what Google’s done in the past 12 months is show that it’s committed to making Google My Business work, building out the core functionality with new features that help brick-and-mortar stores engage digital users and guide them to their location.”