Webmasters are often faced with similar challenges, such as figuring out why a particular penalty is applied. In Kaspar Szymanski’s supplement to The Ultimate Guide to Google Penalties, he answers some of the most frequently asked questions he comes across. For instance, if a site was just penalized, when can a webmaster apply for reconsideration? According to Szymanski, the time to apply is once the reason for the penalty is permanently fixed. It’s important to provide supporting documentation when requesting reconsideration. For more FAQs about manual actions, refer to Google Penalties and Messages Explained — Search Engine Land’s Ultimate Guide.
- Manual penalties are not commonly issued and they are reserved for the most serious Google offenses, and it is safe to assume it is not a false positive
- You will want to apply for reconsideration as soon as you address the problem – doing this prematurely is counterproductive
- Google does not offer any turnaround time estimates, and current experiences show that the process can take several hours to weeks
“For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical situation.”