New ads with expanded texts have begun to roll out but a major issue that is occurring is that part of the headline may be cut off. This is a huge problem for businesses such as pharmaceuticals because important information may be cut off. This has lead to Google’s Cassie Hartt stating that headlines with 33 characters or less will make sure the entire text appears.
Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
August 18, 2016 By