Google has changed yet again in the online marketing world. Now marketers can create custom intent audiences. Based on online habits, YouTube searches and other related items marketers now have the ability to create a more tailor made ad campaign to specific customers who use specific products. Creating a more customized user experience for products consumers use and similar items enables marketers to build a more targeted marketing campaign while also making the experience easier and more friendly for the customer by creating a different type of marketing relationship with consumers.
- In November, Google announced many features that will help advertisers to optimize their AdWords budgets.
- One of the best new AdWords features that Google now offers is the Google Display Network or GDN.
- According to Ginny Marvin, GDN will allow advertisers to locate individuals who want to purchase your specific products, based on your website, marketing campaign, and YouTube data.
“Custom intent audiences allow advertisers of any skill level to leave the confines of the Display Network’s limited (though occasionally useful) predefined audience categories. Instead, you can use information specific to your business (not some tangential searcher’s inferred affinities) to introduce your brand to new prospects with a proclivity for what you’re peddling.”