The intended audience for this article is people who are familiar with the basics of Google’s advertising platform, and also familiar with the basics of scripting in an object oriented programming language. One of the newer features of Google’s advertising platform is the ability to segment marketing campaigns into subsections that encapsulate “audiences”. The concept of an “audience” has previously existed in Google’s advertising platform, and it incorporates a number of factors that are related to demographics (i.e. age, sex, etc…) and, presumably, other factors. One aspect of running these new “campaigns” that is susceptible to error, is the process of allocating “audiences” to the “campaigns”. The author has developed a script, which is included at the bottom of the article, that allows these “audiences” to be automatically assigned to “campaigns” based on a number of parameters that can be fed into the script.
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