The word backlink should be one that many are familiar with although at the same time many have seen the word and are not sure what it is. A backlink is a link to your site posted on another site by accident or intentionally so as to give you the credit for the information preceding it. This can help to provide some strategic advantages if you are aware of what types of sites are posting and who is reading your link within those sites. Developing content around the premise of backlinks being used can help drive even more traffic to your site.
- Backlinks help to improve traffic to your website and increase its Google search ranking.
- There are seven ways to consistently create new backlinks, from content promotion to writing guest blog posts.
- Many of these approaches to creating backlinks demand minimal effort, and should be part of your content marketing arsenal.
“Anytime a website mentions your name, brand, or company with a link to your site, that’s a backlink.”