Email marketing is an industry that needs to reinvent itself. E-mail marketing is something that can help people that happen to be looking for a way to make sure consumers are aware of the coupons or deals within the world of e-commerce. E-commerce is something that even benefit the world of politics as well.
Once people are able to get different e-mails on every single mobile device, it makes them more likely to purchase items. Companies will grow once they focus on different mobile devices.
- Email remains a powerful channel for marketers: It is consumers’ top channel for staying in touch with businesses and offers four times the ROI of other channels.
- Dynamic email, which personalizes messages, makes email an even more powerful marketing channel.
- AI is allowing marketers make dynamic email even more effective by allowing them determine content at the right time of open, test email subject lines, and track user behavior.
“Machine learning is helping marketers in the selection of creative and the value for you as a consumer is trying to predict your taste and what is more relevant to you and getting the optimal experience in a way that couldn’t be done before”