Are you about to launch a new product? Worried that it might not sell like you need it to? You might need to learn “product thinking” in order to find out if the market you need is open to your new product. Think about the job that users “hire” your product for. Uber, for instance, is for customers who need a taxi. Once you’ve identified why people hire your product, you’ll be much closer to uncovering your market.
Read the full article here: How to Avoid Making Products No One Wants