This post is a year old, but the story is, in Internet time, practically ancient.
A website owner has placed Adsense ads on a page, and said to visitors, “hey, click these ads to support us.”
The author (Bas van den Beld) makes some very good points (also not new) that Google’s process around this sucks, but he also accepts responsibility for what he did.
A lot of publishers don’t, and that’s just silly.
What I don’t get is why anyone thinks this would be okay… but maybe they’re just not thinking about who is actually “supporting” them when a visitor clicks an ad.
The visitor isn’t making a donation (if you want that, just let them buy you a cuppa via Paypal or something) – the visitor is causing an advertiser to pay for a click.
Google, and the advertiser, want clicks from people who look at what the ad says, decide “I want to know more about that,” and click.
By the way, in case you didn’t get the memo, publishers aren’t getting paid for the kind of “short clicks” you get from this kind of (account-killing) begging for clicks anyway.
Adsense spammers aren’t stealing from Google, they’re stealing from advertisers… and it’s not cool.
Anyway – some valuable lessons here for those who need to learn them: