The concept and strategies that go into having a good SEO strategy are forever changing, due to the fact that algorithms on various search engines are constantly updating and changing as well. In 2018, as such technologies continue to advance, it is clear that major search engines like Google will be implementing more robust and accurate updates, requiring business owners to be more thoughtful and contextual when developing their content and the SEO strategy that goes with it.
- SEO is a marketing practice that is ever-evolving and innovating over time, as it grows and affects other channels.
- Because it’s such a non-static entity, it’s safe to say SEO’s importance shows no signs of diminishing, rather it should be more important than ever.
- Google’s named updates are becoming a thing of the past, replaced by quality updates, occurring every few weeks.
“When given the proper attention the organic channel can be the most powerful weapon in your digital arsenal and every year more and more businesses are realizing this.”