The SEO of a paid search marketing strategy must work together, in order to be sure that the ad stays with in budget and it is effective. A good way for an SEO to create a good budget for the paid search is to work to improve the CTR and to decrease the CPC. They should also be paying close attention to the SERP competitors throughout out the campaign. If the SEO works on these few things, then the campaign for paid searches should maintain a good budget.
- If SEO and PPC can be used in conjunction with each other, clearer outcomes such as more effective budgeting and more qualified traffic may be achieved
- Tracking your competitors is vital along with synchronizing and monitoring your work for a particular account. Certain tools allow you to assess domains that are currently bidding on specific keywords
- Long term SEO is clearly more maintainable, but it may take a while to see results. A PPC strategy may help offset SEO results in the beginning of a campaign.
“SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.”