Many marketing campaigns at times focus on promotions or sales of products in an effort to increase sales overall. Although this approach works there are some other things to consider. People in the world today are constantly browsing for content about products they purchase. 60% of people with smartphones make purchases from their phones while 80% use some sort of mobile device to assist with shopping at physical locations. Developing a marketing strategy that includes the use of mobile friendly sites can also boost sales.
- Marketers should be aware that 60% of mobile device owners used their smart phones to purchase items within the past six months.
- Simply optimizing your content and sales platforms to accommodate the needs of mobile device users can have a revitalizing effect on your business.
- Interestingly, 80% of mobile users make use of their device even when at a physical store location.
“Having your website designed for mobile devices is only half the battle. The site needs to load fast too.”