While businesses create content, one thing that businesses should focus more on is how to use already created content to appeal to consumers. Unfortunately, on most websites nowadays there tends to be an excess of already create information but not nearly enough methods to allow consumers to see the already generated content. To fix this problem, companies should focus on improving their SEO and marketing techniques to allow consumers to see and understand the pre-generated content that exists. In addition, companies should use user-generated reviews and responses to understand what they should work on and how they should improve.
- Many business to bussines marketers have noted that their company’s overall upswing in success can be traced back to the creation of great content.
- Unfortunately, some great content ends up unintentionally warehoused, due to ineffective promoting and distribution, it ends up never viewed or downloaded.
- Content shock is a coined term, reflecting the overehelming high tide of the digital content stream, and the challenge to content creators to stand above the tide.
“Presenters Christopher Hart and Corinne Schmid touched upon the fundamentals of audience engagement and offered actionable insights on how to amplify your content reach.”