Business is all about getting more customers. No matter what business you are in if you don’t have enough customers you will be dead in the water. If you feel that you have lost some customers over the last months or even years there are some great ideas for retargeting them and bringing them back to your business. First, you will want to see if they have any unresolved concerns. If they do, take care of it. Make sure they know they can get the best deal with you. Any many other ways to bring back lost customers.
- Retargeting is a way to target customers who have visited a website before to visit again and actually buy something.
- Research has shown that a high percentage of first-time visitors to a website will not buy anything during that visit.
- One of the reasons that people leave a website without spending money is that they think they can find a better buy somewhere else.
“To turn the segment of your site visitors who aren’t ready to buy today into paying customers, you have to understand their potential concerns and create retargeting campaigns that gently nudge them through your buying cycle.”