When you create content, incorporating SEO in the most relevant way possible is imperative in driving in authentic traffic and engagement. A Forrester study showed that over 71 percent of individuals start the process of purchasing items and services by going to a search engine. You need to ensure that the content you are writing is engaging, driven by data, and as strategic as possible. The most relevant your content is, the more hits your site will acquire.
- No matter what size your business is, possibly the most important thing to being successful online is ensuring your SEO matches your marketing.
- Over the last 30 years we have evolved from radio broadcast marketing to digital marketing across many platforms online.
- Research has shown that over half of consumers use search engines to help learn more about companies and their products being deciding to actually make a purchase.
“On the other hand, the average B2B purchase group involves about five stakeholders – each of whom has different content needs that you need to fulfill.”