Recently, local search has led to dramatic changes in the world of SEO. Local SEO is a very effective strategy for small businesses that market themselves in defined geographic areas. They can easily narrow the competition by focusing their content on keywords specific to their geographic location. One of the best ways to optimize local SEO is by making sure your website is mobile-friendly. Another important step is to claim your Google and Bing business pages and fill them with local keywords and relevant information. Local SEO is still in its infancy and is really a huge opportunity, so do your research and get started today.
- Google’s recent reporting suggests more than thirty percent of searches are for local content.
- Foreseeing this trend, Google launched an update in 2014, called Pigeon, which allowed for greater visibility for local searches.
- To better optimize your website for local browsers, you need to ensure that its mobile-ready.
“By focusing content on local keywords and intent, you effectively narrow the competition and your reach to your target audience.”