Social media is the number one place most businesses do marketing nowadays, so it is vital to know how to create engaging content. A great way to do this is by creating user-friendly yet interesting infographics to share with your followers. Searching for specific visual trends on sites like Pinterest can also help aid you in seeing what forms of marketing graphics are currently drawing a large consumer base in for other companies similar to your own.
- People on social media are more apt to share what is known as “visual content” due to it being more eye-catching and stimulating.
- One great marketing tool in terms of visual content, is the heavily used infographic. Infographics explain your business and services in a graphic format.
- In order to find out what visual trends are going viral on the web, check out social media sites such as Pinterest for ideas on what’s hot.
“Social is about sharing and building a relationship with your audience first, not selling.”