One age-old question that frequently comes up when I visit with new prospects or new customers is. Cannibalization, with regards to PPC, alludes to circumstances in which advertisers paid and natural postings contend with each other for hunt clicks. Turn on or off paid inquiry across the country/all around, and after that look at natural CTR pre-and post-test. Look at change rate on paid versus natural, including considering PPC and natural site joins. Take the drop in natural snaps therefore of your paid postings getting the snaps, subtract that number from the paid snap tally, and re-figure the return for capital invested of the paid promoting, construct simply in light of the incremental snaps that the paid crusade conveyed.
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