Google’s search engine algorithm is constantly changing. It features a mix of human and technical indicators to decide which content ranks well, so it is not enough to add the right mix of keywords into content. Website content must also satisfy the needs of the human searcher. The use, but not overuse, of appropriate keywords is important, but so is making sure your Headings, titles and URL’s help search engines know what your content is about. Get this combination right, make sure your content is readable, and you will increase user engagement in terms of how long a user stays on your page and how many social shares content receives. These are key metrics google uses to measure the human role in content ranking.
- Google’s algorithm uses both technical and human indicators to rank website content in its search engine.
- Technical considerations include: using appropriate keywords, headlines, tags and URL slugs.
- Content must also be readable by humans. Earning quality back links, and highly shared content are indicators of content easy for humans to read.
“Each additional layer you add to your content can help boost its SEO value.”