Even though a website may rank in google without having a lot of great links, it is still important to build those links even though the business owners website is ranking well.
Things change. The industry may become more competitive and it’s important to have a great link profile in place before that happens to maintain search engine rankings.
If there are no clues on competitor websites for building a back link profile you need to get creative. That means, reading the website as if you were a customer and trying to find answers to questions. Read competitor websites and do Google searches. Then use the information you find to create content on your website.
It is the answer to common customer questions that will be the subject of links.
- While Search Engine columnist, Julie Joyce has had a hard line stance against analyzing competitor’s link profiles in the past, she’s softened it somewhat.
- It’s entirely possible to have a business in a small and not particularly competitive sector, that allows you to rank high without many links.
- However, as business moves fast and a non-competitive niche can escalate into a competitive one, it’s a good idea to still build links.
“Working on these types of campaigns can be incredibly fun, but it’s tough to get started because it’s almost impossible to get a blueprint.”
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