It is important to implement a marketing strategy that speaks to the millennial audience you are trying to reach. Millenials have a very interesting reputation.The character traits they have are a lot different than the generations before them. It is important to recognize this group of people because they make up a lot of the marketplace today. When you are a marketer, you need to understand who your target audience is. Your products should not resonate with every person out there.
- Many persons have different conceptions of Millenials so you would get different responses if you ask several people.
- Millenials represent the largest group of the total population of the United States and will stay so for decades to come.
- To target Millenials in marketing strategy, you have to understand how they think and behave.
“Who are Millennials? Although the time period within which they were born is not exact, the term Millennials, also known as Generation Y, generally refers to anyone born during the mid 1980s to the mid 1990s.”