Have you ever heard of the program called AdWords? What is this program’s audit process? Basically, this is an audit to see how effective your Adwords account is. There are several good keys to success in an audit including the importance of it and how these items can be addressed. Some of the benefits include finding areas of spend waste and identifying ways to expand. In a good account audit, you want to review goals, review account structure and the account settings. This will allow the maximum useage of the Adwords account.
- Your focus must be on ads, landing pages, quality scores, and ultimately the potential for performance for getting users to convert.
- We can get lost in keywords, match types, search queries, negative matching, and a lot of detail at a granular level.
- It’s important to identify patterns and trends during the audit process. While doing so, resist the temptation to start making updates
“You could have the best-organized groups of keywords that AdWords has ever seen, but have them perform miserably if your ads and landing pages are an afterthought.”