Be aware when site owners create website pages specific to cities. According to “Ask an SEO,” city pages could potentially have a negative affect on the site’s SEO if Google’s Panda algorithm evaluates them as poor content. For instance, some city pages on sites provide common city related information available on other sites. However, if the website promotes services to customers in different cities and can communicate the value added based on distinguishable characteristics uniquely related to the city, Google is more likely to evaluate the site with regards to SEO in a positive manner.
- Not personalizing your page to users could potentially hurt you when users search.
- Pages should provide something useful to the user that they cannot get anywhere else.
- City pages should be unique and address a potential problem based on location to draw users in.
“Done right, city pages can be an integral part of a local SEO strategy.
Done poorly, city pages can get you penalized – or worse.”