My summation would be that companies from every industry use particular criteria to get you where they think you want to be when it comes to a web search. The article speaks about how it treats commercial and private searches separately, and tries to work the middle it seems. This is all worked into special algorithms designed to streamline the process and make it easy as possible, and to get you to your destination in the fewest steps.
- Because commercial terms are highly competitive in search, understanding intent behind search keywords become imperative for brands.
- Navigational searches results in high-value traffic for the brand being searched and would make the competitor brands nervous.
- Informational search queries provide opportunities for businesses. So, develop content that answers questions or provides information on relevant topics to take advantage of this.
“Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services.”