Certain SEO pros may tell you not to chase rankings, but Stoney deGeyter believes you can rank for certain keywords by focusing on the long tail. Search terms are rarely unique these days. Only 15% of queries are unique, and even then there are commonalities. You can do what is called Optimizing the Long Tail, which is optimizing for all of the long-tail phrases. If you have keywords with discount, clearance, sale, closeouts, cheap, you will want to build a page where you put all discounted stock for sale. On that page you will link back to your main product page. Repeat this for all keywords of similar intent. Patience is key with this approach and will result in great authority building.
- It is challenging for a new or unknown website to rank highly for relatively common, short-tail keyword phrases.
- Transforming your webpage’s short-tail keywords into semantically consistent long-tail keywords helps to improve search rankings.
- While trying to raise your search rankings, don’t forget about the importance of having content your market values.
“while you’re optimizing long-tail in order to achieve short-tail, you’ll see the traffic and sales build”