In the world today, when it comes to business operations and abilities to grow one’s business to their desired level, one of the most important things is identifying the marketing channels that are most appropriate for you and your business. With the plethora of options available in the modern internet, being able to navigate the dozens if not hundreds of platforms, assessing them for their value and utility, and determining whether they are useful is a crucial part of building your marketing strategy.
- To properly vet a marketing channel, it’s important to consider the specific nature of your business and the target audience you wish to attract.
- Obviously, getting into a new marketing area is dicey, so the wrong decision could have huge negative ramifications.
- Course creator, Neil Patel, promises to deliver a method that will allow the marketer to properly vet a new channel, within a month’s time.
“The surest way to secure an attractive ROI is to vet potential marketing channels first.”