Proven is a small business that made the decision to not spend any money on a sales team and to concentrate on content marketing and SEO instead. Proven needed a low cost solution to gaining customer attention. They chose to use Mission Week, which is focusing on improving one piece of under performing content. Guest blogging, content updates, social promotion, and quora answers were also focuses of attention. Participants in each of these focuses are awarded points for every helpful action they are able to provide.
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