With all the different email servers available to users, are they really choosing face book over other award-winning email apps for their everyday service? Due to so much of the population being on face book, it is at times easier to get people more interested, involved, and in tune with your marketing. Marketing through face book email and messenger can bring you more traffic, more involved hits, and a generally more interested clientele, making messenger app the best for advertising.
- the overall effectiveness of e-mail as a marketing tool is fading rapidly.
- Facebook Messanger has a much higher response (click thru) rate as people have learned to turn off, block, or ignore commercial emails even when signed up to receive messages from a sender.
- Staying within the Messenger app results in a much higher response rate throughout our studies.
“The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. That was 242% and 609% better than our email controls, respectively.”