When you are designing and promoting your website it is important to consider links which bring users to your site from somewhere else. Such external links, or backlinks, build up reputation and search engine ranking and the bigger the reputation of the site which links to yours, the more you will benefit from this link. To achieve such a quality referral, you have to provide quality yourself: good, well-written content, relevant keywords, and an avoidance of spammy, keyword-stuffing gibberish. In summary, make the kind of website you’d want to visit and you will benefit greatly as a result.
- You want your brand to be visible and therefore easy for your target audience to find.
- The links that take customers to pages within your site are also important and affect your SEO.
- Manual outreach enables you to get more links, but also to develop relationships with others in your field.
“In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The more people recommend a certain brand, the more popular it becomes.”