Live videos posted on Facebook, create 6 times more interactions according to Facebook, and sparks discussion among followers. Live videos may be, for example, an interview with someone of interest to a group or niche. This can help the group rank higher in Facebook feeds. Live videos can be helpful for shops that host seminars or for art galleries, although they may not be as useful for blue collar businesses. 31% of businesses used live videos on on social media, and of these 60% reported it was an effective marketing tool.
- According to Buffer’s 2018 State of Social Report 60% of social media marketers having using live video events.
- January 12, 2018 Facebook announced that their new ranking algorithm will give higher ranking to posts that generate conversations among people which live videos often do.
- Live video generates 6 times as many interactions on average. Videos featuring celebrities, or created by Facebook groups and local businesses can be beneficial.
“Facebook was enthusiastic about live videos for promoting local businesses.”