SEO metrics are essential tools for individuals in the field of digital marketing, as they provide methods by which to measure the levels of success of certain marketing attempts. Some of the most critical metrics to keep track of include organic traffic, bounce rates, and conversion rates; organic traffic breakdowns and exit pages; keyword rankings from Google; rates of clicking through; daily crawled pages, and crawl errors, among others. These metrics provide essential digital marketing professionals with essential knowledge that allow them to do their jobs well.
- Organic traffic measures the traffic your website gets in search results as a result of regular searches rather than paid for placements
- In addition to traffic, it is important to measure the conversation rates that result from organic interactions categorized by considerations like location and device
- Don’t forget to acquire relevant metrics for alternative search engines like Microsoft’s Bing platform, as customers will not come from Google exclusively
“As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics.”