Content has become a good or service; the avenue by which many businesses earn income. Search is key to getting attention, customers in other words, on your content. Without those customer clicks, there’s no content consumption, and no chance of income. Understanding how search can drive traffic to your content will often be what makes or breaks any content based company. Make sure you understand how keywords can help, and how search results can be tipped for or against you. And even if you specialize in video content, transcripts of those videos can bolster your visibility in search results.
- Though study suggests that business to business companies may use content in their marketing 1% more than business to consumer companies, both use content almost 90% of the time.
- Choosing the right keyword can help you find the right searcher, specifically the individual most likely to convert to a customer.
- Regarding keyword selection, it’s important to figure out whether many site-seekers will be using this word, and at what point of the buying process will they be using it.
“If you can master your content optimization strategy for search, you’ll see your content performance improve in both the short- and long-term.”