Forget the end of the Mayan calendar on December 21, 2012. The world ended for many businesses — regardless of size — on April 24 when Google announced major changes in their search algorithm, code-named “Penguin”. (A penguin is a flightless marine bird. Don’t let that predict the future of your business!)
Download the slideshow presentation (pdf) here
It’s been 3 weeks since Google revealed and implemented big changes. If your rankings are underwater (again, like penguins), and your SEO folks are scratchin’ their heads, every moment literally “counts”. Dan Thies, Leslie Rohde & David Harry lay it out in “Google’s Penguin Update: What We Know So Far (and what you can do about it)”. They’ve done extensive research into Google’s “Penguin” update, and they uncover the results right here, right now in this webinar replay.
Dan and Leslie have been digging into the “on page factors” in Penguin, and have some surprising results. David has been examining the “off page factors” like inbound links and link spam. Together they aim to help you avoid the end of your (business) world.
The conclusions they reach may surprise you. No matter how your websites have come through Google’s massive changes, Dan, Leslie and Harry offer specific actions you can take immediately to keep your business away from the eve of destruction. Watch this “Penguinar” — before you have nothing left to lose. And tell us what you think.
Further Reading, Viewing, & Listening
David Harry & Friends on Penguin etc.:
SEO Braintrust on Penguin:
SEO Braintrust on Link Building and Social Media: