Link building is an essential process to getting the results you want, but some people may wonder how to sell a C-suite and secure budget. Fighting for budget is an issue that all SEO’s must face at one time or another. SEO is very technical in nature, but it can be explained in real world m,measures.
- I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in real-world measures to upper management. There’s data, traffic levels, technical configurations and on-site elements directly in your control to measure and report.
- Measuring link-building campaigns by cost is fair, but it creates the wrong mindset. It’s the difference between price and value.
- There are three key stages at which you will need to sell the value of link building upstream to obtain buy-in from upper management
“Reinforce how your SEO goals support overarching business goals — after all, you’re selling the goals link building can help your business achieve. You must speak to the budgetary gatekeeper’s goals as much as possible.”