Many trying to build SEO may discover that creating links to content isn’t enough. Creating the right content cannot stop at a simple blog according to SEJ. Creating content that engages the customer is an ever evolving process. The content when building SEO for most should be geared toward specific or industry related content. This process and strategy can help create more relevant links to the content your business wishes to get to customers and create a certain business persona as well.
- To create content that garners results, you have to go beyond blogging and give your customers content that provides them with actual value.
- If you already have a large volume of content, you can convert it into a free e-book, which can create opportunities for link earning.
- Create YouTube videos to nurture leads and educate customers, then publish them on Facebook and Instagram for even more exposure.
“If you’ve already produced tons of content on a specific topic, you have the option to compile those and either turn them into a free e-book or a self-published book on a platform such as Amazon’s Kindle Direct Publishing.”