When it comes to your online ideas and business, the most important thing is to get people to see and notice your site. The current two big ways of doing this are SEO (search engine optimization) and PPC (Pay Per Click), but which is the best for and your project? Neil Patrel gives a quick breakdown of the positives and negatives of both approaches, along with several handy charts and diagrams for ease of review!
- You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert.
- And while the outcome is essentially the same, the way you get there is completely different, depending on the path you take.
- And if you’re new to the game, you have to deal with the inherent learning curve, which means it can take awhile to get your CPA and ROI to where you want them to be.
“If you plan and execute your campaign correctly, you will get qualified leads, and a reasonable number of those leads will convert. And while the outcome is essentially the same, the way you get there is completely different, depending on the path you take.”