Conversion or traffic can at times create a dilemma. Of course marketers want the conversion but also want a better site experience and increased traffic. The right traffic may be the biggest piece. For many spending thousands to create traffic to a site seems like a no brainer. The bad part may be that although the traffic is there the conversions for sales is not which can prove costly in a very short amount of time.
- For fiscally challenged e-commerce ventures, it can be problematic, deciding whether funds should go towards wooing more traffic, with site optimization, or angling for a better conversion rate.
- A best practice protocol for those marketers seeking conversion rate optimization, is to consistently and regularly test your site’s specific pages.
- Unfortunately, for AdWords users, most accounts spend upwards of two thirds of their allotted budget on keywords that have not and will not convert.
“Since this is Search Engine Land, let’s imagine that you’ve set up a paid search campaign for your company. On average, your cost per click is $4, but you’d like to change that.”