Successful small businesses never stop trying to grow their customer base, and the best ones know how to cultivate the right customer: the kind that provides great word of mouth, online reviews, and repeat sales. With the right strategy, you can bring in these kinds of customers and grow your business faster than ever.
It all starts with your target market. You have to know your customers as well as possible, and you can’t be afraid to zoom in on a niche group to build your customer base. Your target market should be just that: targeted. Don’t try to be all things to all people. Next, you need to offer high quality customer service. That means anticipating problems, responding to feedback, and asking for customers’ opinions. You also need to engage with customers on a high level. Join the conversation on social media, survey customers and ask what they need, and create positive customer-company relations wherever possible. Finally, it’s important to guide customers through the sales process. Make a good first impression and win their trust, and they’ll stick with you for the long haul!
Read the full article here: Planting the Seeds: 5 Ways to Grow Your Customer Base