Building a website is a lot of work, so when you are doing it you need to make sure your goals are clearly in mind. Getting traffic to your business website is important, but being able to convert that into potential customers. Making an easily maneuvered website which specifically targets your audience will make all the difference.
- Great content is wildly powerful. The converse is true too: horrible content is wildly destructive.
- If you want people to convert, you need to make that process easy. If your readers love your content but can’t find an easy way to sign up for your list or buy your product, you’ll lose out.
- Your CTA needs copy that’s exciting. It should feel like you’re inviting the reader on an adventure. It should not feel like you’re selling something.
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