Stop Looking at Keyword Search Volume (And Look Here Instead) by @chris_hart

Stop Looking at Keyword Search Volume (And Look Here Instead) by @chris_hart

A status that’s given to a keyword with very little to no search history on Google. The keyword will be inactive until its search traffic increases, when the keyword can start triggering your ads to appear. Keywords marked as “Low search volume” are associated with very little search traffic on Google, an indication that they’re not very relevant to most customers’ searches. For this reason, Google temporarily makes these keywords inactive so that they don’t trigger your ads.

Key Takeaways:

  • Michael’s approach at iProspect when creating a content optimization plan centers on something more robust than the search volume metric, and the results are powerful.
  • For any given keyword, certain SEO platforms like Linkdex will offer additional data like what position that website is ranking for with that keyword, and if that website has content showing in the Google “answer box” or in the Universal Search results.
  • Surprisingly, during his research, Michael found that the keywords with the highest opportunity based on this method were sometimes the keywords with the lowest search volume.

“Google has already confirmed its plan to split its index, resulting in a mobile-first index and a desktop index. So beyond page-level optimization, we also have device-driven intent. This is way beyond search volume. And I’ll bet you a steak dinner (or any vegetarian alternative) that Google is eventually going to turn off search volume altogether, and it’s going to disappear from our organic search conversations.”

https://www.searchenginejournal.com/stop-looking-at-keyword-search-volume-and-look-here-instead/179827/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal