Over the years, search results have bcome more dynamic and personalized, which has created a challenging SEO landscape for content and serach marketers. Of course, with challenge comes opportunity. According to columnist Jim Yu, these industry shifts have made a significant impact on SEO overall. Unless your resources are endless, you have to make some difficult choices about where you want to focus your content marketing and SEO efforts. Visual parsing, for instance, is an important way to improve organic search performance because of Google’s approach to SERPs. A key takeaway for marketers is to look beyond pure ranking position on the SERP.
- Because search results have evolved into something more dynamic and personalized, the SEO environment for content marketers has become more challenging.
- Due to the extreme shifts in this industry, content marketers now have to understand how content is evaluated across different devices so that they can increase their user’s clicks.
- One important step is to look at what types of content are most likely to rank high on the SERP for your top target keywords.
“Marketers now need to consider how content is evaluated and displayed on a variety of devices so they can attract more clicks from the right search user at the right time.”