Many individuals with a Facebook page have seen declines over the last few years from then fan base and followers they used to have on a regular basis. The decline is due to changes that have been made to the news feed algorithm. There is such an overload of content Facebook wants to enhance user interest with items relevant to them. The problem with this is that a lot of content is being left out of the newsfeed and slowing noticeability for emerging companies with new pages.
- there is too much advertising on facebook in the newsfeed
- by showing what facebook thinks is of interest to you, the data mining techniques add to the clutter caused by causal browsing
- by boosting posts and content one can better target viewers and spread their viewership.
“A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average Facebook Page dropped from 16% to 6.5%.”