One important but often overlooked factor when building links to new websites is the trustworthiness of the content on the sites where you are locating your links. Oftentimes website builders seeking only robust metrics and high rankings will try to get links for their site on suspect webpages solely because they obtain large amounts for web traffic. What they fail to consider is how the poor usability, broken links, excessive advertising, and other internet faux pas on those webpages reflect on their company and website for locating its links there.
- A top search ranking on its own is insufficient to convert web clicks to sales or subscribers.
- Other important areas to check on links include content quality, ease of loading, and availability of a mobile version.
- Ensure that links on webpages are easily apparent, even to visitors with visual impairments.
“It’s very clear: poor usability breaks trust. The problem is that discovering it can take time, and isn’t attached to an easy metric, other than maybe page speed.”