Content marketing may seem like a new phenomenon, but it is actually over one hundred years old. Companies like Coca-Cola, Jell-O, and John Deere are known today partially because launched effective content marketing campaigns many years ago. In 1895, John Deere produced a magazine called “The Furrow” which was more than just a product catalog — it was a lifestyle magazine. Jell-O, another early content marketing innovator, released a Jell-O cookbook. Coca-Cola was an early leader in content marketing and they are continuing that tradition to this day with the launch of Coca-Cola Journey, a website that allows users to connect with one another.
- Value and brand loyalty are a good way to satisfy customers and market.
- Product placement is a great marketing strategy. For example, Jello created a cool book on how to use their product.
- Social media and digital forums are a popular way to market in today’s world.
“Content marketing has certainly evolved over the years but comes with the benefit of decades of guinea pigs. It still comes with the same main components to keep in mind: your audience, what you hope to achieve, and how you’ll promote it.”