People like cupcakes more than most other things offered. The main reason the article states is that the cupcakes seem more achievable than, say, a free i pad or cash. People assume that there will be more people vying for the ipad and their chances of winning are less; however, they perceive their chances of winning the cupcakes as greater because it seems less people would be interested in that kind of prize. Also, they like the idea of cupcakes because they perceive it to be an enhanced experience.
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