Not every link is going to work within the world of SEO. You may end up paying for a number of bad links, or bad pieces of information within a link directory as well. You have to do your research and make sure that the company you hire understands the importance of using white hat strategies when they are setting the right standard for the content that is launched. If you end up putting content on your website that is panned as a scam then you will not have those readers for a long time.
- Broken URL redirects are a surprisingly common, yet preventable, source of poor SEO performance.
- These malfunctioning redirects are especially challenging because they are difficult to catch without active testing.
- You can prevent broken redirects on your site by not creating them in the first place, by building optimal URL structures ab initio, and by not changing URLs for minor reasons.
“Many, many sites are at risk and, in most cases, the source of the problem will go undetected. The impact on organic traffic can range from minor to devastating.”